When ordering custom pins for branding, events, or collectibles, one of the most common questions buyers face is whether to choose hard enamel or soft enamel. Both finishes have distinct advantages, and understanding the difference can save you time, money, and disappointment.
What is Soft Enamel?
Soft enamel pins are created by filling recessed metal areas with colored enamel, then baking them at a low temperature. The enamel sits below the metal ridges, creating a textured, tactile surface. This finish is ideal for intricate designs with multiple colors and fine details. Soft enamel is also more budget-friendly for large quantities and offers a slightly vintage, handcrafted look.
What is Hard Enamel?
Hard enamel (also called cloisonné) undergoes a more complex process. After the enamel is applied, the pin is polished down until the enamel is perfectly flush with the metal ridges. The result is a smooth, glass-like surface that is extremely durable and scratch-resistant. Hard enamel pins feel premium and are often used for high-end corporate awards, commemorative coins, and luxury brand merchandise.
Key Differences at a Glance:
– Texture: Soft enamel – raised metal lines with recessed color; Hard enamel – completely flat surface.
– Durability: Hard enamel is more resistant to scratching and fading.
– Cost: Soft enamel is typically 20–30% cheaper for the same quantity.
– Lead time: Soft enamel is slightly faster due to fewer production steps.
– Best for: Soft enamel – large giveaways, event pins, promotional items. Hard enamel – milestone awards, challenge coins, luxury gifts.
At Lifeng Crafts, we have produced millions of custom pins with both finishes for clients worldwide. Our design team can help you choose the right option based on your budget, timeline, and desired aesthetic. We also offer free digital proofs so you can see exactly how your design will look in soft or hard enamel before mass production.
Whether you choose the textured charm of soft enamel or the premium smoothness of hard enamel, Lifeng Crafts ensures consistent quality, vibrant colors, and precise metalwork. Contact us today to start your custom pin project.